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Meet The Team

Catherine Demaid

People and Infinite Possibilities Partner

Catherine has over 25 years experience in the learning & development and business consultancy sectors working across a spectrum of complex organisational structures.  

She’s an energetic, ambitious and agile Leadership, Management and Executive Coaching professional with excellent strategic, transformation and organisational effectiveness expertise proven when leading business strategy and driving change.

A Member of The Chartered Institute of Personnel and Development, Catherine Demaid also holds Membership status with The Institute of Leadership and Management is a qualified NLP Practitioner and qualified leadership coach.  

Catherine is a proactive, collaborative and engaging leader with deep business knowledge, and an outstanding track record leading diverse multi-functional teams to deliver solutions to complex business problems.

Innovative and resourceful, a results-oriented professional with strong influencing and persuasion skills used at Board and employee engagement level in BlueChip, SME, Public and Private Organisations.

After a move into the Learning & Development sector, Catherine became an Independent Business Consultant and has worked at a Senior Management and Board level in HR, People Development and Strategy in a range of organisational sectors.

This gives her a significant level of occupational competency within business at all levels. She also has highly tuned and effective leadership skills.

Clients include Biomet UK, Public Health Wales, Lloyds Bank, Traveline Cymru, Confused.com and The Institute of Leadership and Management.

Catherine’s extensive people management skills and in-depth commercial knowledge ideally places her to drive and lead the success of organisations through it’s talented and valued people.  

Aside from the corporate world, Catherine is also a fantastic 121 coach and looks after women in the self-development world who are going through relationship changes.

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