Helen’s extensive knowledge and experience of customer service, retail management and business acumen started at the age of 11 when she proudly took on duties at her parent’s business, giving her a fantastic work ethic from a young age, innate ambition and a taste for entrepreneurship. Helen completed a BA(Hons) in International Business Management at university, spending time running a large footwear retailer in London, before travelling to the Far East and spending time living and working in Australia.
Back in her native Cardiff, Helen has most recently spent the last 5 years as a hands on company Director. As an unknown start up, she successfully brought the award-winning Flying Tiger Copenhagen (Tiger Stores) brand to Wales and Bristol as part of a Joint Venture partnership. Creating over 200 jobs in the local economy and turning over £6million+ across 9 stores.
Helen has successfully resourced, influenced and negotiated with stakeholders at all levels to achieve positive outcomes. Obtaining financial backing from several large institutions (Including Welsh government, Cardiff Council & HSBC) to enable the business to start, grow and expand in order to being future focused. Helen has also developed and delivered several key strategies from commercial to company employee restructures, and has undertaken strategic consulting, business planning & sales strategy development at all levels.
In her spare time she is passionate about fitness, travel, fresh air and her black Labrador Stan. She can often be found hiking up a mountain or indulging in a vino tinto or two! She is also a strategic volunteer for the Ectopic Pregnancy Trust, a charity close to her heart.