Better Together Choir
The Business Challenge
EE is one of Britain’s largest mobile network operators, internet service provider and a division of BT Group.
Following the BT merge the business had undergone a huge amount of change. In the midst of change there was a growing disconnect between the two main department based on separate floors within their contact centre. Leadership recognised that they needed a programme that could help them to
- Unite the entire site in an engagement programme to restore pride in our teams
- Improve Absence & Attrition results across all departments
- Uplift NPS & reduce complaints
Having previously had an inspire choir engagement programme run by us under the T-mobile brand at the time, the EE site leadership team decided they wanted to explore this programme again.
After sitting down to understand how the business had changed and what the areas of focus needed to be we launched a refreshed inspire choir engagement programme.
The Better Together Choir at EE Merthyr began in February 2017 and grew from strength to strength within the first year of the programme. With a 132 strong choir the site has seen incredible results across their campaigns and consumer departments and the ripple effect has created a happy motivating workplace for employees. As a result of the inspire choir programme net promoter score has gone up by 20%, attrition and absence have been reduced and the choir is going strong.