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Case Study

Case Study : Woodies DIY

Bottom Line Results From Developing Leadership and Talent in Tandem

Woodie's LogoGrafton Logo

Headline Results

180 people trained to date

90 Leaders | 90 Store Employees

Average 7% upturn in trained Stores against untrained.


The Business Challenge

Woodies had been through a recent major overhaul in management and culture. A hugely progressive people culture, the company had invested heavily in continuous leadership training over the previous years. The head of Training and Development was looking for an alternative approach to the very successful insights training they had recently worked through. While this had become intrinsic to their culture, it had also become slightly prescriptive and it was thought some training that was ‘completely different’ was needed to reintroduce the human approach to leadership.

Alongside the leadership training, the company was going through gradual store refits and wanted some behavioural training that echoed elements of the leadership training to fit the brand identity refresh in these stores.

Following hearing about a talk at the ‘Happy Conference, Ireland’, their Head of Engagement got in touch to discuss if we could help them.


The Solution

A bespoke 3-day Authentic Leadership programme was designed to complement and enhance the previous leadership programme.  A unique approach was essential as the company had a strong desire to get back to basics in a human approach. This would be taken across the 90 strong leadership team.

To complement this, a half-day workshop on ‘How You Show Up’ was also designed for the newly refit stores.


The Results

Around 180 employees to date (including 90 leaders) have been through the training. There has been more openness and less silo working, as well as heightened self-awareness and communication.

When comparing results across the stores, it was found that there was on average a 7% upturn in sales in the trained stores against those who hadn’t yet been trained.



average upturn in trained stores against those untrained

What services did we use

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"We reached out to Inspire Me to create a bespoke Leadership Program for us as a follow-on to our previous development initiatives. We also had a requirement for a ‘Refit Training’ course for colleagues in recently-upgraded stores; with a view to improving the service in these stores. Inspire me created two courses that really delivered on our brief. On the leadership side, the course built on previous programs and focused on the human side of engagement and authentic leadership. The delivery of both courses was exceptional – high-energy, interactive and thought-provoking. The refit training program has proven to be almost as important a factor in driving sales in upgraded stores as the refit itself. We will continue to partner with Inspire me to deliver this training as we upgrade our stores. If you are looking for a world-class, contemporary and innovative training partner, I recommend that you speak to the Inspire Me team!"

David N., Head of Engagement at Woodies

If you want to engage your people, help them through change and ignite passion in your business, Inspire Me can help!

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